The business started in 1969 in Turin with Pierangelo Fassino.
The Fassino family, has been on the textile scene for three generations and, thanks to Pierangelo, the business passed on from textile commercialization to clothing production.
The business starts to diversify its LOOK, TYPE and COSTS. Its main business line is essentially the production and distribution of male trousers.
The new entry, in the year 2000 of Edoardo Fassino, son of Pierangelo, takes on a radical change in the management of the high business range, intoducing a complete new line of trousers with tailor cut details and "market oriented".
The plan then takes off in 2006, managed by Mario Stefano Maran.
The company decides to change its brand name, giving way to PT01 pantaloni torino.
A renovated product strategy, together with great service, make way in few months for PT01 Pantaloni Torino to be in top shop windows worldwide.
Spring-Summer 2008 follows the natural logic of brand-extension presenting PT05 cinquetasche torino (5-pocket). PT05 cinquetasche torino extends the collection of male trousers offering denim and more.
Attention toward changing market requests, makes the Spring-Summer collection 2010, under the command of PT Pantaloni Torino, the right time for two further brands: PT Icon, e PT0W.
PT Icon aims to re-interpret the "icons" of male trousers in "vintage" style, while PT0W marks the company’s entrance to the female market, naturally always and only trousers!